Sukin's latest campaign features a special composition by Melbourne duo St.Ives, As You Are.
St. Ives is the dream-pop brainchild of artists Anna O and Arik Blum. Having been long time collaboraters the pair made it official earlier in the year, teaming up and releasing 4 singles in the lead up to album due 2019.
Listen: As You Are
The latest campaign for skincare brand Sukin celebrates the natural quality of its products and marks the first creative execution by Thinkerbell since winning the account in March this year.
The 'Nothing But Special' campaign portrays the simple, natural and non-chemically nature of Sukin’s products.
Sukin and Thinkerbell has designed the campaign to informs Australian consumers that chemical-free, nature-based products are a better form of skincare, and therefore “it’s what they leave out that makes them special".
"The campaign is meant to reinforce Sukin's No list, and the fact that it's what we leave out that makes us special. Hence, we're trying to strip back the artifice normally associated with skin care communications," says Thinkerbell co-founder Adam Ferrier.
The campaign consists of a series of outdoor billboard advertisements which depicts only the descriptive product label, short centered copy and the Sukin logo.
The simplicity of the ad aims to emphasise and symbolise the nature of the product’s composition.
The billboards are also supported by a 30 second TV campaign replicating the outdoor executions.