After a two-year TV hiatus, the Schmackos brand is making a comeback in a new campaign via DDB Melbourne.
The campaign is based on a simple insight - while "Dogs Go Wacko For Schmackos" still rings true, treating your dog is pretty good fun for owners too.
Says Ben Culligan, marketing director, Mars Petcare: "Throughout the years the brand has been focused on the fun Schmackos treats unleashes for dogs - and rightly so.
Production Company: The OTTO Empire
Director: Christopher Hill
Producer: Josh Butt