Sync | OPTUS: iPhone

The latest Optus spot for the introduction of the new Apple iPhone features the legendary father of Ethio-jazz Mulatu Astatke, and will launch on the 22nd September.

Optus has teamed up with Oscar winning actor Cuba Gooding Jnr to showcase some of its latest mobile products in a series of online short videos via Emotive, Sydney. Ben White, managing director of marketing, Optus: "Optus is offering a lot of amazing mobile products and to celebrate the excitement our customers feel when they buy a new mobile, we thought it was fitting to ask one of the world's most accomplished actors to act out some reactions our employees see.

"From the average person, to an Oscar winning actor, everyone goes a little crazy about getting their hands on a new mobile phone."

In the series, Gooding Jr. goes through a range of emotions from running into the store and begging for the latest device to moonwalking his way to suavely secure the latest phone.

Says Gooding Jr: "I really enjoyed working with Optus to shoot this series. Optus gave me the creative freedom to really own the characters and create some fun content."