Astor Sessions x Moo Brew

Sync

Earlier this year, in collaboration with MusicTas we hosted the first 'Astor Sessions' in Hobart, Tasmania. The result? A stunning score for Moo Brew's Stout, and a taste for songwriting!

Read a few words from Gaga Founder, Grant Gillies:-

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After watching the Tourism Tasmania commercial earlier this year and finding out it was almost entirely done out of Sydney I called my good friend Laura Harper at Music Tasmania with an idea.

Let's get a bunch of composers, agencies, brands, and tourism officials together and get them talking. The catalyst for this was the intention of finding more local composers by putting on a two day composer workshop hosted by the lovely Tilda at The Astor Hotel Hobart, and so was born the "Astor Sessions".

With Music Tasmania's tireless help we put the word out to the local music community and 10 lucky artists/composers were selected. All with varying degrees of experience and strengths, a good mix of classically trained from The Conservatorium of Music and local musicians jelled together beautifully.

Next, with the artists organised, we had to create a purpose for the writing sessions. To continue the collaborative nature of the Astor Sessions we enlisted the help of the fine folk at Moo Brew to set the task of finding "The Sound" of their delicious Stout. It was a slow start, so Emily Lenck and the team at Moo were kind enough to add some inspiration at 9:30am with a few cases of Stout- and the results were spot on!

You can check out the winner here https://moobrew.com.au/whats-happening/moo-brew-x-archie-rose

It was a very proud moment to see all of the composers involved rise to the occasion and produce such wonderful interpretations of the brand. It really is a great case in test to let the artist compose and enjoy the magic rather than trying to control the process....

Stay tuned for more!

GG

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